The VA Group
Join us today!
We are seeking an experienced HubSpot CRM Specialist to restructure and optimize CRM architecture.
You’ll be responsible to help transitioning to managing leads at the Company level (not the HubSpot Leads object) and need a specialist who understands CRM data structure, object relationships, property configuration, and pipeline optimization.
This role will require strategic thinking — not just technical setup.
Disclaimer: This is a general overview of the position. Specific tasks and tools will be discussed in detail during the final interview.
We want to:
Disable or remove usage of HubSpot’s default Leads tool
Eliminate duplicate tracking between:
HubSpot Lead Pipeline (default object)
Custom Company-Level Lead Stage property
Centralize all lead tracking at the Company Object level
Create required company-level properties visible to all users
Standardize required data entry fields
Improve internal clarity and prevent workflow confusion
You will:
Audit our current HubSpot setup
Determine if the HubSpot Leads object is active
Safely disable or decommission Lead Pipeline tracking (if in use)
Consolidate lead progression tracking at the Company level
Create and configure the required Company properties:
Required Fields (visible on left panel for all users):
Lead Stage (Dropdown – Required)
Primary Real Estate Profile (Required)
Representation Type (Required)
Create a Company-level dropdown field:
Field Name: Lead Stage
Field Type: Dropdown Select
Initial Options:
No Live Contact Made
Contact Attempted
(Additional stages may be added later.)
Ensure required fields cannot be bypassed
Standardize visibility so all MacLeod users see these fields clearly on the Company record
Eliminate duplicate tracking systems
Provide clear documentation on the new workflow
3+ years of hands-on experience with HubSpot CRM
Strong understanding of:
Objects (Contacts, Companies, Deals, Leads)
Custom properties
Pipelines
Required fields & validation rules
Workflows & automation
Experience restructuring CRM architecture
Ability to prevent duplicate data tracking
Experience documenting CRM systems
Strong communication skills
HubSpot Certified (CRM or Marketing Hub)
Experience in real estate or brokerage environments
Experience in centralizing lead tracking at the company level
Perks and Benefits:
Job security and stability
Exceptionally supportive team
Opportunities for career growth
Fun work environment
Full-Time and/or Part-Time (PST, MST, EST, or CST)
This is a remote position
Apply now and take the first step towards a rewarding career! Only qualified candidates will be processed and invited to take the assessment and schedule initial and final interviews.
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HubSpot CRM Specialist at The VA Group