Job Title: Marketing Analytics

Location: Virtual Remote (Pacific Timezone Preferred)

Pay: $82/hr

Job Summary

• Seeking a Marketing Analytics professional to support billing and customer experience initiatives at DIRECTV.

• Serve as the primary analytics partner for stakeholder communications, test design, and performance measurement.

• Work closely with our marketing and finance teams to ensure rigorous testing methodologies and clear reporting on campaign effectiveness.

Primary Responsibilities

• Paperless Billing Initiative (Primary Focus)

  • Design and implement test/control group frameworks for paperless billing campaigns.

  • Partner with marketing stakeholders to define target audiences and exclusion criteria.

  • Respond to ad hoc analytical questions from business stakeholders.

  • Build and maintain dashboards to track test performance and key metrics.

  • Provide guidance on test design methodology and statistical rigor.

  • Document campaign performance and communicate results to non-technical stakeholders.

• Additional Projects (As Capacity Allows)

  • Support CX-related marketing campaign tracking and analysis.

  • Contribute to billing migration analytics projects, including customer segmentation and complexity tiering.

  • Assist with general marketing performance analysis and insights.

Required Technical Skills

• SQL - Strong proficiency required for data extraction and analysis.

• Experience designing and analyzing A/B tests and test/control experiments.

• Ability to create clear, actionable dashboards and reports.

• Strong data quality and validation skills.

Soft Skills

• Excellent communication skills with ability to explain technical concepts to non-technical stakeholders.

• Experience managing high volumes of ad hoc requests.

• Self-directed with ability to work independently.

• Strong attention to detail and documentation practices.

Tools & Platforms

• Snowflake - Experience with cloud data warehousing.

• Tableau - Dashboard creation and data visualization.

• Databricks or Jupyter Notebooks - For exploratory analysis and documentation.

Experience

• Background in marketing analytics, particularly campaign measurement.

• Experience with customer segmentation and targeting.

• Familiarity with churn analysis and retention metrics.

• Previous work in subscription-based businesses a plus.

Work Environment

• Remote position with preference for Pacific Time Zone candidates.

• Collaborative team environment with regular touchpoints.

• Reporting to Analytics leadership team.

• Close partnership with Marketing team stakeholders.

• Flexible work arrangement with project-based workload.

Impact

• Work on high-visibility initiatives impacting millions of customers.

• Opportunity to shape testing methodologies and analytics frameworks.

• Collaborative environment with experienced analytics and marketing professionals.

• Potential for extended engagement through 2027.

• Flexibility to contribute to multiple strategic projects.