About The Role

We’re hiring a Lead Generation Specialist to support a growing US-based organization with global commercial operations.

This role sits at the intersection of marketing and sales – ensuring inbound leads, campaign responses, and event contacts are captured, validated, and routed accurately inside Salesforce. You’ll play a key role in keeping the sales pipeline organized and moving by ensuring no lead is missed, delayed, or duplicated.

If you’re systems-driven, detail-oriented, and responsive – this role is for you.

What You’ll Do

Lead Intake & Qualification

• Monitor inbound leads from web forms, email, campaigns, and trade shows.

• Validate new vs. existing records in Salesforce before creating entries.

• Route qualified leads to the appropriate sales representatives.

• Follow up on incomplete submissions or missing data.

• Escalate urgent or high-priority opportunities.

• Ensure no leads remain unworked beyond defined timelines.

Trade Show & Event Lead Processing

• Upload event and trade show contacts into Salesforce.

• Clean, standardize, and validate contact information.

• Assign leads within 24 hours post-event.

• Track follow-up status and conversions.

Salesforce (SFDC) & CRM Management

• Create, update, and maintain accurate lead records in Salesforce.

• Associate leads to campaigns and ensure correct source attribution.

• Maintain required fields and accurate lead status progression.

• Identify duplicates and follow deduplication procedures.

• Perform basic reporting, list building, and data exports.

• Partner with the Salesforce Administrator to resolve routing or workflow issues.

• Maintain CRM hygiene and escalate recurring system issues.

Prospecting & Research Support

• Research target accounts using ZoomInfo and LinkedIn Sales Navigator.

• Support outbound and account-based marketing initiatives.

• Assist with segmentation and list building for sales campaigns.

About You

• Legally eligible to work in the Philippines as an Independent Contractor

• Strong written English communication skills.

• Owns a reliable laptop/computer with stable, high-speed internet.

• Strong working knowledge of Salesforce (SFDC), especially lead management

• Experience maintaining CRM data accuracy and hygiene

• Highly organized and detail-oriented

• Able to manage multiple tasks and priorities

• Reliable, responsive, and accountable

• Comfortable working independently in a remote environment

Bonus Points For

• Experience in lead generation, sales support, or marketing operations

• Familiarity with B2B commercial environments

• Experience processing trade show/event leads

• Hands-on experience with ZoomInfo or LinkedIn Sales Navigator

• Understanding of structured sales qualification frameworks