Social Media Manager

Job Type:

• Full Time

• Remote with some travel, must be willing to work MST working hours

• Reports To: Director of Brand, Marketing

Overview:

The Social Media Manager leads the strategic vision, campaign execution, and performance optimization of McGee & Co.’s organic social presence. This role serves as the connective tissue between brand storytelling, promotional initiatives, community engagement, and data driven insights — balancing creative excellence with strong campaign management rigor.

This individual will oversee content ideation and production, campaign planning, publishing workflows, reporting, and community engagement across all social platforms. The ideal candidate brings deep experience working with e-commerce brands, understands promotional calendars and retail rhythms, and can translate marketing moments into compelling, high performing social campaigns.

Who We Are:

Founded in 2014, Studio McGee, Inc. is one of the fastest growing home design brands in America. Our journey began with a thriving interiors business that focused on approachable, yet aspirational design. By leveraging the power of digital communities, we were able to expand our footprint in the interior design industry through an unconventional approach that connected us with our consumers. We continued to carry that forward-thinking attitude into the launch of our retail business, McGee & Co., which anchors the operational and revenue growth of our company. Our licensing partnerships allow us to further expand our design voice beyond our own collection. From a multi-year partnership with Target to an Emmy-nominated Netflix Series and a NY Times Best-Selling book, Studio McGee's passion is to empower people to design with an approachability that enhances their daily life and elevates their everyday. Whether following us on social media or becoming part of our company, we invite you to join us on our mission to “Make Life Beautiful.” 

Key Responsibilities:

Social Strategy & Campaign Management

• Develop and execute a comprehensive organic social strategy aligned with brand, product, and revenue goals.

• Own social campaign planning across product launches, seasonal initiatives, promotional events, and key retail moments.

• Partner closely with Brand Marketing, Merchandising, and E-Commerce teams to align social deliverables with promotional calendars and sales priorities.

• Build campaign briefs that clearly define objectives, audience, messaging hierarchy, content mix, and success metrics.

• Ensure campaigns are thoughtfully sequenced across awareness, consideration, and conversion stages.

• Maintain a forward looking content calendar that integrates evergreen storytelling with revenue driving initiatives.

• Manage timelines, deliverables, and cross-functional workflows to ensure campaigns launch smoothly and on schedule.

Creative Ideation & Production

• Translate high level campaign briefs into platform native creative concepts and content pillars.

• Lead creative ideation for launches, sales events, product drops, and seasonal storytelling.

• Oversee content production including photo shoots, video shoots, editing workflows, and asset development.

• Write compelling, conversion aware social copy tailored to each platform.

• Produce and optimize platform-specific content including Reels, TikToks, carousels, Stories, YouTube Shorts, and Pinterest assets.

Publishing & Conversion Optimization

• Manage daily publishing workflows through social management tools.

• Optimize posts for platform best practices including captions, SEO, tagging, hashtags, thumbnails, and timing.

• Ensure strong alignment between social messaging, landing pages, and promotional offers.

• Monitor campaign pacing and make real-time adjustments to improve engagement and conversion performance.

Analytics & Performance Insights

• Track and analyze KPIs including engagement, reach, traffic, conversion impact, follower growth, and audience sentiment.

• Measure campaign performance against revenue and promotional goals.

• Build monthly and quarterly reporting dashboards with clear performance storytelling.

• Translate insights into actionable recommendations to optimize future campaigns, creative direction, influencer strategy, and paid amplification.

Community Management & Social Listening

• Manage a Social Media Coordinator who responds to comments, DMs, mentions, and tags daily with a consistent brand voice.

• Identify recurring customer questions related to products, launches, or promotions and share insights cross-functionally.

• Nurture brand advocates, influencers, and engaged community members.

• Conduct ongoing social listening to track sentiment, competitor activity, and industry trends.

Who You Are:

• A strategic campaign leader who understands both brand building and revenue driving execution.

• Experienced in working within promotional calendars and fast-paced retail environments.

• Aesthetic minded with strong visual and storytelling instincts.

• Analytical and performance oriented, yet creatively ambitious.

• Collaborative, proactive, and energized by cross functional partnership.

• Passionate about design, home, and the McGee & Co. brand philosophy.

Qualifications:

• 4+ years of experience in social media strategy and content leadership for an e-commerce or retail brand.

• Proven experience managing integrated social campaigns tied to promotional calendars and revenue goals.

• Strong understanding of retail rhythms, product launches, and sales cycles.

• Demonstrated ability to connect brand storytelling with conversion-focused performance.

• Proficiency with analytics and reporting tools (Sprout, Dash Hudson, Later, GA, Meta Insights, etc.).

• Experience with creative tools such as Adobe Creative Suite, Canva, CapCut, Lightroom, or similar.

• Deep knowledge of Instagram, TikTok, Pinterest, YouTube, TikTok and emerging platforms.

• Strong copywriting skills with refined brand voice awareness.

• Highly organized with strong project management capabilities in a fast-paced environment.

• Experience in home, lifestyle, design, retail, or direct-to-consumer brands strongly preferred.

Benefits:

• Competitive compensation + bonuses

• Comprehensive health benefits (medical, dental, vision, hospital indemnity, accident, pet)

• Open PTO + paid holidays

• 401k Employer match - 100% of deferrals up to 4% of compensation

• Exclusive Team Member discount at mcgeeandco.com + access to Team Member warehouse sales

• Opportunity to be part of a vibrant, collaborative, and creative team

McGee is proud to be an equal opportunity employer - we see the beauty of celebrating our teams' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Together we Make Life Beautiful.